THE MARKETING BIBLE FOR A DIGITAL WORLD
THE MOST COMPLETE AND ACCESSIBLE BASIC BOOK FOR DIGITAL MARKETING.
ALL ANSWERS TO YOUR DIGITAL MARKETING QUESTIONS IN ONE BOOK.
Due to the rapid evolution of digital channels, and especially of social media, the marketing and communication business is undergoing a radical revolution. You must be able to respond quickly to the expectations of your customers, and the form and content of your message must meet new conditions. This has an impact on the complete approach to your digital marketing.
The many new channels, formats and methods also oblige you to organize yourself in a different way as a marketer. Measuring all marketing efforts is crucial in this.
This book teaches you how to align your marketing strategy with the digital world and shows you the basics of the new 4 Ms of marketing transformation: Medium, Message, Method and Metrics.
The Author:
Bert Van Wassenhove
With a number of decades of experience in marketing, communication and entrepreneurship, Bert is a well-known figure both on the marketing scene and among entrepreneurs.
As the author of this book, his primary goal is to strengthen and professionalise the craft of marketing in a digital world.
News & Updates
In order to structure my thoughts on the subject, I started building sort of a parameter model around conversion. An inventory of factors (parameters) that have an impact on online sales or lead generation.